Keyguides Privacy Policy


Last updated July 11th, 2024.


At Keyguides, your privacy is our top priority. We understand you entrust us with your data, and we take that responsibility seriously. Our Privacy Policy is designed to be clear and transparent, so you can understand exactly how your data is handled.

This privacy policy describes how, and to what extent, Keyguides collects and processes your personal data when you use the Keyguides website, currently www.keyguides.com (the Site) and the Keyguides booking application (the Application), and how Keyguides complies with relevant data privacy laws and regulations.


Processing of personal data by Keyguides is subject to European data protection law, such as Regulation (EU) 2016/679, as transposed in the Member States of the EU and EEA.


In this Privacy Policy, “you” or “your” refers to any user of the Site or Application. “Data processing” means any processing of personal data, including but not limited to collection, storage, use, analysis, and transfer of personal data.


In addition to processing personal data, Keyguides may process non-identifiable information, i.e., data that does not reveal your personal identity. Keyguides’ processing of non-identifiable information is not subject to this Privacy Policy.



DATA CONTROLLER


Keyguides AS (organisation number 816 996 392) is the “Data Controller” (as defined in the GDPR) in respect of the processing of your personal data under this Privacy Policy. Our address is Slemdalsveien 70, 0370 Oslo, and you can reach us by calling +47 922 00 760 or by sending an email to guestrelations(at)keyguides.com



PURPOSES FOR WHICH KEYGUIDES PROCESSES PERSONAL DATA


Keyguides will only process your personal data for the purposes described in this privacy policy, which includes the following purposes:


  • Administering the customer relationship between you and Keyguides, including facilitating bookings, payments, and performance of tours, and providing support to you;


  • Making technical improvements and maintaining the operability of the Site and Application;


  • Ensuring the safety and security of our users, e.g., by verifying your identity and documenting messages sent between users through the Site or Application;


  • Investigating any incidents that may occur in connection with the services provided by Keyguides or our Experience Providers;


  • Providing you with relevant information, including confirmations and receipts of bookings and payments;


  • Documentation of agreements entered into using the Site or Application;


  • Pseudonymization of your personal data for the purpose of transferring anonymous data to third parties;


  • Keyguides may anonymize and aggregate your personal data to develop statistics that Keyguides may use to improve our service offerings, including by monitoring general use patterns on an aggregated level;


  • Providing you with information relating to our services, promotions, and events, provided you have consented to receive marketing materials from Keyguides, and only in accordance with applicable law, including consumer protection laws and regulations.



PERSONAL DATA PROCESSED BY KEYGUIDES


Keyguides needs to process certain personal data to provide safe and user-friendly services. Provision of the personal data described in this Privacy Policy is a necessary requirement to use certain parts of the Site and Application.


If you have not registered an account with Keyguides, we collect and process the following personal data when you use the Site or Application:


  • Device data, such as MAC address and IMEI number;
  • IP address;
  • Metadata, such as the time of visit, duration of your session, or type of Internet browser.


In addition to the above, if you have registered an account, we process the following personal data as uploaded by you to the Site or Application:


  • Contact information, such as name, e-mail address, and telephone number;
  • Other personal information, such as your age, gender, country of residence, and language;
  • Pictures uploaded to the Site or Application through your account, including your profile picture;
  • Location data: information of your whereabouts while using the Site or Application;
  • Payment information, such as credit card number and bank account number;
  • Personal identity information such as passport expiry date, passport issuing country, national ID card, or driver’s license;
  • Communication data, such as the time and duration of communication between users and the content of chat conversations.



THE LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA


In most instances described in this Privacy Policy, it is necessary for us to process your personal data to carry out the services. In such instances, the legal basis for processing under European privacy law is found in Article 6 (1) (b) GDPR. This applies to the processing of your contact information, other personal information, picture, location data, personal identity information, payment information, and communication data.


In some instances, personal data is collected and processed based on your consent. By accepting this Privacy Policy, you consent to the processing of personal data as described herein. You may choose to withdraw your consent at any time, which may affect your experience of our services.


Device data, IP address, and metadata are processed based on Keyguides’ legitimate interest in improving your experience when visiting the Site or using the Application, pursuant to Article 6 (1) (f) GDPR.


Under certain circumstances, Keyguides may be obliged by law to process your personal data for specified purposes. Such processing is necessary for compliance with a legal obligation to which Keyguides is subject, pursuant to Article 6 (1) (c) GDPR.



HOW WE PROTECT YOUR PRIVACY


Keyguides has established internal routines for protecting your privacy in accordance with privacy laws and regulations applicable to Keyguides, including the GDPR.


We commit to ensuring that our data processors, sub-contractors, and employees comply with this Privacy Policy and our obligations under the applicable data privacy laws and regulations.


Personal data is only accessible to employees of Keyguides to the extent it is necessary to provide you with our services. Those employees are bound by a duty of confidentiality with respect to your personal data.


All personal data processed by Keyguides are encrypted, and Keyguides has implemented security mechanisms to prevent data from being disclosed to unauthorized users.



COOKIES AND TRACKING TECHNOLOGIES


Cookies are small text-files placed on your device when you use our Site and Application. Cookies are primarily used to recognize your preferences and keep track of your user session on the Site. Keyguides also uses cookies to improve the performance of our Site and services.


If you do not wish cookies to be downloaded to your device when you visit the Site, you must change your web browser’s or device’s settings accordingly. Please note that disabling or restricting the use of cookies may render you unable to use the Site or Application or result in the Site or Application not working properly.


We use the following types of cookies:


  • Essential Cookies: Necessary for the basic functioning of the Site and Application.
  • Performance Cookies: Help us understand how you use the Site and Application to improve user experience.
  • Functional Cookies: Remember your preferences and settings to enhance your visit.
  • Marketing Cookies: Track your online activity to provide you with targeted advertising.


You can manage your cookie preferences through your browser settings or via the cookie management tool on our Site.



YOUR RIGHTS


7.1 Right to access information


You have the right to obtain a confirmation as to whether we are processing your personal data, for what purposes, what categories of personal data we are processing, and with whom your personal data is shared, as well as the right to access your personal data that is being processed by Keyguides. You have the right to request a copy of your personal data, which we are obligated to provide to you in a commonly used electronic form.


7.2 Right to rectification, erasure, and objection


You have the right to require that incorrect, incomplete, or inaccurate personal data is rectified or erased. The right to erasure also applies if the personal data is no longer necessary to achieve the purposes as defined in this policy or if your personal data have been unlawfully processed by Keyguides.


You have the right to object at any time to the processing of personal data that is being processed based on pursuing a legitimate interest of Keyguides or a third party unless Keyguides or a third party has compelling legitimate grounds for the processing which override your interests, rights, and freedoms or for the establishment, exercise, or defense of legal claims.


If personal data are processed for direct marketing purposes, you have the right to object to the processing of your personal data for such marketing purposes.


7.3 Right to data portability


With respect to Keyguides’ processing of your personal data based on your consent or processing which is necessary to provide you the services, you have the right to data portability. The right to data portability means you may obtain the personal data you provide to us in a structured, commonly used, and machine-readable format. You may also transmit that data to another entity without hindrance from Keyguides. If technically feasible, Keyguides will also transmit that data directly to another entity on your request.


7.4 Right to lodge a complaint


You have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction if you are of the opinion that Keyguides is processing your personal data in violation of this privacy policy or applicable law.



DIRECT MARKETING


If and to the extent you have consented to such use, Keyguides may use your personal data for marketing purposes in accordance with applicable laws and regulations. This means that Keyguides may use your personal data for the purposes of providing ads, newsletters, and other marketing material regarding our services. Keyguides may also use third parties to assist Keyguides in such marketing activities. You may at any time withdraw your consent to Keyguides’ processing of your personal data for marketing purposes.



RETENTION OF PERSONAL DATA


Keyguides retains your personal data for as long as necessary to fulfill the purposes for which the personal data was collected. Keyguides will also retain your personal data to the extent necessary to comply with legal obligations or for the establishment, exercise, or defense of legal claims.


The retention period for personal data depends on the nature of the data and the purposes of the processing. Typically, personal data is retained until the account is deleted or upon request for deletion by the user, except when a longer retention period is required by law or for legitimate business purposes.



CHANGES TO THIS PRIVACY POLICY


Keyguides may update this privacy policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy, and in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification).


We encourage you to review this privacy policy periodically to stay informed about our practices.



CONTACT INFORMATION


If you have any questions or concerns about this privacy policy or our data processing practices, or if you wish to exercise your rights as outlined above, please contact us at:


Keyguides AS

Slemdalsveien 70,

0370 Oslo,

Norway

Email: guestrelations(at)keyguides.com

Phone: +47 922 00 760


By using the Site or Application, you acknowledge that you have read and understood this privacy policy, and you consent to the processing of your personal data as described herein.

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